ResQ Club Expands into Garden Retail with Blomsterlandet Collaboration in Sweden
Can a Food Rescue App Help Save Unsold Plants? ResQ Club and Blomsterlandet join forces to give surplus flowers, plants, and garden goods a second life.
ResQ Club is expanding into a brand-new industry: unsold gardening products. In a unique collaboration, Blomsterlandet becomes the first company in Sweden to offer customers the opportunity to rescue flowers, plants and gardening products that would otherwise go to waste – directly through the ResQ Club app.
Blomsterlandet has long been committed to reducing waste in its stores, including plants and other retail products. Now, the chain is taking the next step by partnering with ResQ Club – a platform that fights unnecessary waste by connecting sustainability-focused businesses with consumers seeking good deals. Through the partnership, individuals can buy unsold yet perfectly viable plants and gardening products at a reduced price, while also contributing to lower levels of store waste.
From a Successful Pilot to Nationwide Launch
The collaboration began as a pilot project in spring 2024 and has since gradually expanded across several Swedish cities. In the pilot phase, nearly 700 customers helped to save over 4,500 items from going to waste. With such positive results, Blomsterlandet and ResQ Club are now taking the next step: launching the initiative in all Blomsterlandet stores across Sweden by the end of April 2025. This makes Blomsterlandet the first retail chain in the garden and plant segment to offer customers the chance to rescue unsold products on a national scale.
“We’re happy that Blomsterlandet was the first to test the sale of unsold flowers, plants, and other products with us on the Swedish market. The collaboration has been incredibly insightful, and together we’ve proven there is strong demand for this kind of service. Sustainable development requires cross-industry cooperation, and this partnership is a great example of how businesses can work together to create meaningful impact,” says Anna-Lotta Svensson, Head of Sales at ResQ Club.
A True Win-Win – Working Together for a More Sustainable Future
Blomsterlandet sees this initiative as a key part of its broader sustainability efforts. Growing, transporting, and then having to dispose of plants creates both environmental and economic strain. By offering unsold but still thriving products through ResQ Club, the company reduces waste while giving customers a more sustainable and affordable option.
“We’re proud to be the first flower and garden retail chain in Sweden to use the ResQ Club app to reduce waste in our segment. This initiative is a part of our sustainability work and helps us take greater responsibility for resources and reduce our climate footprint,” says Andreas Karlsson, Head of Purchasing at Blomsterlandet.
For customers, the collaboration is a chance to shop responsibly and support a more sustainable retail sector. It also shows that sustainability and profitability can go hand in hand, notes Anna-Lotta Svensson.
“Collaborating with a company that shares our sustainability values has truly been a perfect match. Blomsterlandet is committed to reducing its environmental impact through innovative and responsible practices, while ResQ Club continuously looks for new ways to maximise positive impact by rescuing surplus products,” she concludes.
ResQ Club Expands into Garden Retail with Blomsterlandet Collaboration
Can a Food Rescue App Help Save Unsold Plants? ResQ Club and Blomsterlandet join forces to give surplus flowers, plants, and garden goods a second life.
ResQ Club is expanding into a brand-new industry: unsold garden products. In a unique collaboration, Blomsterlandet becomes the first company in Sweden to offer customers the opportunity to rescue flowers, plants and gardening products that would otherwise go to waste – directly through the ResQ Club app.
Blomsterlandet has long been committed to reducing waste in its stores, including plants and other retail products. Now, the chain is taking the next step by partnering with ResQ Club – a platform that fights unnecessary waste by connecting sustainability-focused businesses with consumers seeking good deals. Through the partnership, individuals can buy unsold yet perfectly viable plants and gardening products at a reduced price, while also contributing to lower levels of store waste.
From a Successful Pilot to Nationwide Launch
The collaboration began as a pilot project in spring 2024 and has since gradually expanded across several Swedish cities. In the pilot phase, nearly 700 customers helped to save over 4,500 items from going to waste. With such positive results, Blomsterlandet and ResQ Club are now taking the next step: launching the initiative in all Blomsterlandet stores across Sweden by the end of April 2025. This makes Blomsterlandet the first retail chain in the garden and plant segment to offer customers the chance to rescue unsold products on a national scale.
“We’re happy that Blomsterlandet was the first to test the sale of unsold flowers, plants, and other products with us on the Swedish market. The collaboration has been incredibly insightful, and together we’ve proven there is strong demand for this kind of service. Sustainable development requires cross-industry cooperation, and this partnership is a great example of how businesses can work together to create meaningful impact,” says Anna-Lotta Svensson, Head of Sales at ResQ Club.
A True Win-Win – Working Together for a More Sustainable Future
Blomsterlandet sees this initiative as a key part of its broader sustainability efforts. Growing, transporting, and then having to dispose of plants creates both environmental and economic strain. By offering unsold but still thriving products through ResQ Club, the company reduces waste while giving customers a more sustainable and affordable option.
“We’re proud to be the first flower and garden retail chain in Sweden to use the ResQ Club app to reduce waste in our segment. This initiative is a part of our sustainability work and helps us take greater responsibility for resources and reduce our climate footprint,” says Andreas Karlsson, Head of Purchasing at Blomsterlandet.
For customers, the collaboration is a chance to shop responsibly and support a more sustainable retail sector. It also shows that sustainability and profitability can go hand in hand, notes Anna-Lotta Svensson.
“Collaborating with a company that shares our sustainability values has truly been a perfect match. Blomsterlandet is committed to reducing its environmental impact through innovative and responsible practices, while ResQ Club continuously looks for new ways to maximise positive impact by rescuing surplus products,” she concludes.
The food waste app ResQ Club opens a pickup point at Shopping Mall Redi on February 7, 2025
Building sustainability together
Starting February 7, 2025, you can purchase products from fruit and vegetable wholesalers through the ResQ Club app. Wholesale products are available on Tuesdays and Fridays, paid for in the ResQ Club app, and picked up the same day from the Foodnix food waste store. Redi's excellent transport connections also enable larger wholesale batches to be picked up by those without cars.
“We are proud of Foodnix and to be part of the collaboration with ResQ Club. Fighting against food waste is a significant step in Redi's sustainability work, complementing our long-standing sustainability initiatives such as our extensive Second Hand offerings and the free community space Vapaakaupungin Olohuone. It is important for us to promote sustainable development together with our customers, offering various options and creating a sense of community at the same time,”,
says Mika Mustasilta, Shopping Mall Redi's manager.
"This is a big and important opening for Foodnix's operations and will certainly play a significant role in our association's fight against food waste. In collaboration with ResQ Club, we also believe we can respond well to our customers' long-standing request to increase the availability of surplus food at Foodnix. We challenge everyone to participate in the surplus food campaign through ResQ Kotikulma!",
says Chi Tran Minh, project manager at Foodnix.
“We are very excited about this collaboration, which enables the rescue of even larger amounts of food waste. Our goal is to make the ResQ Kotikulma wholesale service available to as many people as possible, within easy reach of good transport connections",
says Sebastian Wikström, CEO of ResQ Club.
ResQ Club aims to solve 50% of the food chain's waste
The entire food chain's waste in Finland is estimated to be around 400 million kilograms annually (Kuluttajaliitto 2021). So far, ResQ Club has focused on reducing food waste in food services and stores, which account for about 30% of Finland's food industry waste.
Now, expanding ResQ Club to industrial operators helps cover up to 50% of food waste, which is a significant step towards a more sustainable food chain. In the summer of 2024, ResQ Club launched the new ResQ Kotikulma service for wholesalers in the Helsinki metropolitan area. The trial started with the first fruit and vegetable wholesaler in June, and so far, nearly 12,000 kg of fruits and vegetables at risk of waste have been rescued.
More information:
Mika Mustasilta, Shopping Mall Redi manager
mika.mustasilta@redi.fi
+358 40 0638 571
Sebastian Wikström, CEO of ResQ Club
sebastian@resq-club.com
+358 50 436 8694
Chi Tran Minh, project manager at Foodnix
info@foodnix.fi
+358 40 500 7346
