ResQ Club Expands into Garden Retail with Blomsterlandet Collaboration in Sweden

Can a Food Rescue App Help Save Unsold Plants? ResQ Club and Blomsterlandet join forces to give surplus flowers, plants, and garden goods a second life.

ResQ Club is expanding into a brand-new industry: unsold gardening products. In a unique collaboration, Blomsterlandet becomes the first company in Sweden to offer customers the opportunity to rescue flowers, plants and gardening products that would otherwise go to waste – directly through the ResQ Club app.

Blomsterlandet has long been committed to reducing waste in its stores, including plants and other retail products. Now, the chain is taking the next step by partnering with ResQ Club – a platform that fights unnecessary waste by connecting sustainability-focused businesses with consumers seeking good deals. Through the partnership, individuals can buy unsold yet perfectly viable plants and gardening products at a reduced price, while also contributing to lower levels of store waste.

From a Successful Pilot to Nationwide Launch 

The collaboration began as a pilot project in spring 2024 and has since gradually expanded across several Swedish cities. In the pilot phase, nearly 700 customers helped to save over 4,500 items from going to waste. With such positive results, Blomsterlandet and ResQ Club are now taking the next step: launching the initiative in all Blomsterlandet stores across Sweden by the end of April 2025. This makes Blomsterlandet the first retail chain in the garden and plant segment to offer customers the chance to rescue unsold products on a national scale.

“We’re happy that Blomsterlandet was the first to test the sale of unsold flowers, plants, and other products with us on the Swedish market. The collaboration has been incredibly insightful, and together we’ve proven there is strong demand for this kind of service. Sustainable development requires cross-industry cooperation, and this partnership is a great example of how businesses can work together to create meaningful impact,” says Anna-Lotta Svensson, Head of Sales at ResQ Club.

A True Win-Win – Working Together for a More Sustainable Future

Blomsterlandet sees this initiative as a key part of its broader sustainability efforts. Growing, transporting, and then having to dispose of plants creates both environmental and economic strain. By offering unsold but still thriving products through ResQ Club, the company reduces waste while giving customers a more sustainable and affordable option.

“We’re proud to be the first flower and garden retail chain in Sweden to use the ResQ Club app to reduce waste in our segment. This initiative is a part of our sustainability work and helps us take greater responsibility for resources and reduce our climate footprint,” says Andreas Karlsson, Head of Purchasing at Blomsterlandet.

For customers, the collaboration is a chance to shop responsibly and support a more sustainable retail sector. It also shows that sustainability and profitability can go hand in hand, notes Anna-Lotta Svensson.

“Collaborating with a company that shares our sustainability values has truly been a perfect match. Blomsterlandet is committed to reducing its environmental impact through innovative and responsible practices, while ResQ Club continuously looks for new ways to maximise positive impact by rescuing surplus products,” she concludes.