Food waste is rescued most actively in the north

More in the South – Better in the North

The most diligent food waste rescuers are found in Northern Finland. In Kittilä, Rovaniemi, and Vaasa, the sales percentage of offered portions is the highest, over 80%, meaning ResQ Club operates most efficiently there. In terms of quantity, the most portions are rescued in Helsinki, Tampere, and Turku. According to ResQ Club’s extensive customer survey (2023), food waste is purchased mainly due to its affordable price and the ease of buying.

ResQ Club aims to solve 50% of the food chain’s waste

The national Food Waste Week, launched by the Consumer Association, will be celebrated from September 23-29, 2024. The entire food chain’s waste in Finland is estimated to be around 400 million kilograms annually (Kuluttajaliitto 2021). So far, ResQ Club has focused on reducing food waste in food services and stores, which account for about 30% of Finland’s food industry waste.

However, our goal is to offer the ResQ Club service to earlier stages of the food chain, to industrial operators. With this addition, the service can provide a solution that covers up to 50% of food waste. In the summer of 2024, ResQ Club launched the new ResQ Kotikulma service for industrial operators in the Helsinki metropolitan area. The trial started with the first fruit and vegetable wholesaler in June, and so far, nearly 6,000 kg of fruits and vegetables at risk of waste have been purchased.